What is a cookie?

A cookie is a small file that stores internet settings. Almost every website uses cookie technology. It is downloaded by your internet browser on the first visit to a website. The next time this website is opened with the same user device, the cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously with this browser and in some cases to vary the displayed content.

Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs.

Depending on their function and intended purpose, cookies can be divided into four categories: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

BMW COOKIE POLICY.

Cookies not requiring consent on this website
Essential cookies, also referred to as “strictly necessary” cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. Essential cookies ensure, for example, that when you re-open the request form you are shown previously entered data to save time by avoiding to retype all information. When switching sites, for example, such cookies also ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer. Last but not least, a cookie such as this also saves your decision with regard to the use of cookies on our website. Your consent is not required for the use of essential cookies.

In general, you can disable cookies in your browser at any time.

Cookies requiring consent on this website
Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, for example pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried anew on each page. Furthermore, we have no possibility to adjust to you with individually adapted offers.

If you have decided as a general principle not to give your consent to the use of cookies that require consent or to revoke consent that has been given, you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You are informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website.

Depending on their function and intended purpose, cookies can be divided into four categories: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

Essential cookies
Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input or vehicle configuration) are preserved, also when navigating between individual pages of the website.

Functional cookies
Functional cookies enable a website to save details that have already been provided (e.g. user name, your location) and to offer the user improved, more personal functions.   Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymized information; they cannot track your movement on other websites.

Performance cookies
Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information is aggregated and anonymous. These cookies are used exclusively to improve the performance of a website and thus the user experience.

Cookies for marketing purposes
Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.

In the same way as most websites you visit, www.bmw-besuchen.com also uses cookies to improve the user experience for both one-off and repeated visits to the website. This enables you to switch quickly and easily between pages, to save your favorites, to communicate with us and to use GoogleMaps services.

Cookies are set either by our website (first-party cookies) or by other websites from which content appears on our website (third-party cookies). These third-party providers can set cookies when you are logged in to their sites and visit our website. BMW AG has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain more information regarding their use of cookies.

Your browser settings provide you with the possibility to refuse or accept cookies requiring consent. You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookie. The process for the management and deletion of cookies can be found in the help function integrated in the browser. If you wish to limit the use of cookies, you will not be able to use all the interactive functions of our website.